Build a brand that rivals the best.
Masterful reputation management for your university. Welcome to The Brand Education.
Your school’s reputation isn’t an abstract notion. It’s a system. And it can be hacked.
All you need is the right partner. Our team here at The Brand Education have worked with the world’s most influential ranking companies. Now we’re bringing the mechanics of top-tier brand management to you.
Your research communications
Your student recruitment
Your academic recruitment comms
Your partnership messages
Your philanthropic campaigns
Brand strategy
and market insight
Reputation
management
Visual brand identity
and design
Content strategy
and creation
Social media management
and training
International reputation
and brand building
A stronger research reputation can transform your institution at every level
The value of a strong brand benefits every aspect of your institution’s teaching and research performance, allowing you to:
Recruit and keep the best staff
Your employer brand goes hand-in-hand with your academic brand. In today’s competitive market, candidates want to know that your institution can provide the best platform to achieve their goals. We make sure your strengths and values are aligned with theirs.
Build better external partnerships
Better partnerships are the natural result of a stronger research profile. When your work is recognised in the right circles, external partners will begin to come to you. That’s why we spend considerable time finding the right communities for your stories.
Get access to global research communities
The challenges of the future will be defined by their global impact; we’ll need to think globally to meet them. A worldwide brand will enable your staff to contribute to some of the world’s most critical research initiatives.
Attract more high-performing students
Global institution rankings are still the main way that potential students assess the quality of your institution. We can help you hack these scores and outflank your competitors with a brand that’s bigger, more appealing and in step with the spirit of the times.
Create more job opportunities for students
Our next generation of graduates grew up in a time of economic and environmental decline. They’re hyper-aware of the economic challenges that may affect their future. It’s the responsibility of universities to build a brand that can help them flourish in a challenging environment.
Receive more funding from alumni
Contributing alumni want to feel like your institution is making an impact on the global stage. They want to see their values reflected in your work, and that means making sure they can hear your story. A stronger brand means alumni are more likely to offer their support.
What the data doesn’t tell you about: student recruitment
The Times Higher Education supplement will tell you that ‘high-quality teaching’ is the number one reason a student picks a school.
But here’s the catch – prospective students aren’t in a position to judge teaching quality. They haven’t had a class yet! The best they can do is decide using data and instinct.
That’s why your brand image and reputation is the biggest factor influencing student enrolment.
What the data doesn’t tell you about: academic reputation
Most academics will believe the quality and extent of research are the sole factors that define your institution’s standing in the academic community. They’re not.
Whilst there are myriad contributing factors, the reality is that they all rest on one fundamental ingredient – visibility.
Your institution needs to be seen and heard before your research can shine. That’s why telling your story in the right places, at the right time, is our biggest concern.
Proactive Branding Beyond Reputation Management