As governments across the globe take rising measures to stem the spread of COVID-19, higher education institutions are pitching in. Some universities are putting a stop to face-to-face teaching, whilst […]
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Indian Ministry of External Affairs stats show that 753,000 Indian students were studying abroad, as of July 2018. This makes India the world’s second-highest exporters of international students after China. As […]
Higher education is one of the UK’s greatest exports. Our island nation has long held second place in terms of international student numbers, after the US. Statespersons, artists, and leaders […]
“Without big data, you are blind and deaf and in the middle of a freeway.” Organisational theorist and Crossing the Chasmauthor Geoffrey Moore’s words are among the internet’s favourite pithy […]
One of the great challenges facing a university pursuing a bold new branding strategy is change aversity. This can impede the successful execution of even best-laid plans. From vice presidents […]
Vision and mission statements are declarations that tell us about an organisation’s purpose. They describe a better future the organisation is working towards, and how it will work to bring […]
The academic reputation survey period is approaching. For universities with an eye on their 2020 rankings performance, the next few months will be critical. With the right strategy in place […]
In a competitive modern higher ed marketplace, in which institutions vie for students not just domestically, but internationally, university branding has never been more important. Prospects are faced with a […]
Proactive Branding Beyond Reputation Management