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Your university is facing more competition than ever

As technology intensifies the race for international recognition, prospective students and academics have more institutions to choose from than ever before. In today’s market, you’ll need more than a few Facebook ads to capture their imaginations.

Hit your brand and reputation KPIs on your off day.

Picture a world where your KPI targets are your performance baseline, not your ceiling. That’s what we strive to achieve for our partners. Our top-to-bottom reputation refresh will target everything your audience looks for in a higher education institution.

Heritage a first-class ticket in university branding

History and heritage is a big deal in university branding. For many, history and heritage are the defining qualities of a university brand. This view is not without some justification. […]

Shaping University Reputation

Brand reputation: an intangible, often difficult to define, set of qualities, for which brand names come to serve as a sort of metonymy. This applies as much to the university […]

How much do rankings matter?

University rankings are very much part of the fabric of 21st century higher education. Whether or not you think this is a good thing is another matter altogether. Either way, they […]

What is university branding…and why does it matter?

In a competitive modern higher ed marketplace, in which institutions vie for students not just domestically, but internationally, university branding has never been more important. Prospects are faced with a […]

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Proactive Branding Beyond Reputation Management

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