How to communicate during a crisis
As governments across the globe take rising measures to stem the spread of COVID-19, higher education institutions are pitching in. Some universities are putting a stop to face-to-face teaching, whilst […]
As technology intensifies the race for international recognition, prospective students and academics have more institutions to choose from than ever before. In today’s market, you’ll need more than a few Facebook ads to capture their imaginations.
Picture a world where your KPI targets are your performance baseline, not your ceiling. That’s what we strive to achieve for our partners. Our top-to-bottom reputation refresh will target everything your audience looks for in a higher education institution.
As governments across the globe take rising measures to stem the spread of COVID-19, higher education institutions are pitching in. Some universities are putting a stop to face-to-face teaching, whilst […]
Looking for inspiration for your next higher education marketing campaign? It’s all around you. Show your students that you’re in touch with the issues they care about. It’s March 2020. […]
There’s only one constant in the education sector – change. The release of the UK government’s higher education white paper in 2016 has set the sector on a course for […]
There are two things we know for sure about soft skills in the workplace. One: Everyone thinks they’re hugely important. Two: We feel they are lacking at all levels – […]
Indian Ministry of External Affairs stats show that 753,000 Indian students were studying abroad, as of July 2018. This makes India the world’s second-highest exporters of international students after China. As […]
Higher education is one of the UK’s greatest exports. Our island nation has long held second place in terms of international student numbers, after the US. Statespersons, artists, and leaders […]
“Without big data, you are blind and deaf and in the middle of a freeway.” Organisational theorist and Crossing the Chasmauthor Geoffrey Moore’s words are among the internet’s favourite pithy […]
In the wake of raised tuition fees, removed enrolment caps, and pulled funding, the UK HE landscape is more competitive than ever. Marketing has become something of an arms race […]
One of the great challenges facing a university pursuing a bold new branding strategy is change aversity. This can impede the successful execution of even best-laid plans. From vice presidents […]
University marketers, have you made your New Year’s resolutions yet? Alongside all the promises to keep fit and be better with money, perhaps you might add “be more data-driven”. There […]
A wave of digitisation has swept over the university sector in the last couple of decades. The changes look set to continue apace into the future. Here’s what we think […]
A brand is more than the specific products or services it offers. It is an expression of certain values; a set of cultural signifiers in a two-way relationship with its […]
Vision and mission statements are declarations that tell us about an organisation’s purpose. They describe a better future the organisation is working towards, and how it will work to bring […]
The academic reputation survey period is approaching. For universities with an eye on their 2020 rankings performance, the next few months will be critical. With the right strategy in place […]
The types and style of the content that you create is a key ingredient in building great brands, regardless of the medium you use and the places you post it. […]
Branding strategies are only as good as their execution. You might have the most effective and potentially high-impact strategy in the world. It will be worth nothing, however, if it […]
History and heritage is a big deal in university branding. For many, history and heritage are the defining qualities of a university brand. This view is not without some justification. […]
Brand reputation: an intangible, often difficult to define, set of qualities, for which brand names come to serve as a sort of metonymy. This applies as much to the university […]
University rankings are very much part of the fabric of 21st century higher education. Whether or not you think this is a good thing is another matter altogether. Either way, they […]
In a competitive modern higher ed marketplace, in which institutions vie for students not just domestically, but internationally, university branding has never been more important. Prospects are faced with a […]