How to communicate during a crisis
As governments across the globe take rising measures to stem the spread of COVID-19, higher education institutions are pitching in. Some universities are putting a stop to face-to-face teaching, whilst […]
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How hot-button topics can help you win more students in 2020
Looking for inspiration for your next higher education marketing campaign? It’s all around you. Show your students that you’re in touch with the issues they care about. It’s March 2020. […]
How do students choose their University in 2020? Yup. We were pretty shocked, too.
There’s only one constant in the education sector – change. The release of the UK government’s higher education white paper in 2016 has set the sector on a course for […]
Key Soft Skills in University Management
There are two things we know for sure about soft skills in the workplace. One: Everyone thinks they’re hugely important. Two: We feel they are lacking at all levels – […]
How to attract more international students from: India
Indian Ministry of External Affairs stats show that 753,000 Indian students were studying abroad, as of July 2018. This makes India the world’s second-highest exporters of international students after China. As […]
Are UK universities still an attractive brand for international students and researchers?
Higher education is one of the UK’s greatest exports. Our island nation has long held second place in terms of international student numbers, after the US. Statespersons, artists, and leaders […]
5 tips to avoid drowning in university marketing data
“Without big data, you are blind and deaf and in the middle of a freeway.” Organisational theorist and Crossing the Chasmauthor Geoffrey Moore’s words are among the internet’s favourite pithy […]
How to Allocate University Marketing Budget
In the wake of raised tuition fees, removed enrolment caps, and pulled funding, the UK HE landscape is more competitive than ever. Marketing has become something of an arms race […]
Overcoming Change Resistance in University Branding
One of the great challenges facing a university pursuing a bold new branding strategy is change aversity. This can impede the successful execution of even best-laid plans. From vice presidents […]
Using data to shape university channel marketing strategy
University marketers, have you made your New Year’s resolutions yet? Alongside all the promises to keep fit and be better with money, perhaps you might add “be more data-driven”. There […]
Three digital higher education trends for 2020
A wave of digitisation has swept over the university sector in the last couple of decades. The changes look set to continue apace into the future. Here’s what we think […]
University Brand Ambassadors: Values Personified
A brand is more than the specific products or services it offers. It is an expression of certain values; a set of cultural signifiers in a two-way relationship with its […]
Making a statement: University mission and vision
Vision and mission statements are declarations that tell us about an organisation’s purpose. They describe a better future the organisation is working towards, and how it will work to bring […]
Improving institutional visibility during the academic reputation survey period: Webinar
The academic reputation survey period is approaching. For universities with an eye on their 2020 rankings performance, the next few months will be critical. With the right strategy in place […]
Creating a unified voice when it comes to promoting your institution
The types and style of the content that you create is a key ingredient in building great brands, regardless of the medium you use and the places you post it. […]
University Branding: Team tactics
Branding strategies are only as good as their execution. You might have the most effective and potentially high-impact strategy in the world. It will be worth nothing, however, if it […]
Heritage a first-class ticket in university branding
History and heritage is a big deal in university branding. For many, history and heritage are the defining qualities of a university brand. This view is not without some justification. […]
Shaping University Reputation
Brand reputation: an intangible, often difficult to define, set of qualities, for which brand names come to serve as a sort of metonymy. This applies as much to the university […]
How much do rankings matter?
University rankings are very much part of the fabric of 21st century higher education. Whether or not you think this is a good thing is another matter altogether. Either way, they […]
What is university branding…and why does it matter?
In a competitive modern higher ed marketplace, in which institutions vie for students not just domestically, but internationally, university branding has never been more important. Prospects are faced with a […]
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Proactive Branding Beyond Reputation Management