Using data to shape university channel marketing strategy
University marketers, have you made your New Year’s resolutions yet? Alongside all the promises to keep fit and be better with money, perhaps you might add “be more data-driven”. There […]
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Three digital higher education trends for 2020
A wave of digitisation has swept over the university sector in the last couple of decades. The changes look set to continue apace into the future. Here’s what we think […]
University Brand Ambassadors: Values Personified
A brand is more than the specific products or services it offers. It is an expression of certain values; a set of cultural signifiers in a two-way relationship with its […]
Making a statement: University mission and vision
Vision and mission statements are declarations that tell us about an organisation’s purpose. They describe a better future the organisation is working towards, and how it will work to bring […]
Improving institutional visibility during the academic reputation survey period: Webinar
The academic reputation survey period is approaching. For universities with an eye on their 2020 rankings performance, the next few months will be critical. With the right strategy in place […]
Creating a unified voice when it comes to promoting your institution
The types and style of the content that you create is a key ingredient in building great brands, regardless of the medium you use and the places you post it. […]
University Branding: Team tactics
Branding strategies are only as good as their execution. You might have the most effective and potentially high-impact strategy in the world. It will be worth nothing, however, if it […]
Heritage a first-class ticket in university branding
History and heritage is a big deal in university branding. For many, history and heritage are the defining qualities of a university brand. This view is not without some justification. […]
Shaping University Reputation
Brand reputation: an intangible, often difficult to define, set of qualities, for which brand names come to serve as a sort of metonymy. This applies as much to the university […]
How much do rankings matter?
University rankings are very much part of the fabric of 21st century higher education. Whether or not you think this is a good thing is another matter altogether. Either way, they […]
What is university branding…and why does it matter?
In a competitive modern higher ed marketplace, in which institutions vie for students not just domestically, but internationally, university branding has never been more important. Prospects are faced with a […]
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Proactive Branding Beyond Reputation Management