It’s clear that the pandemic has given institutions around the world something of a shock. They’ve had to pivot quickly and innovate on existing structures to ensure that doors stay […]
Capacities at a university tend to be complex and fairly diffuse. You are a complicated institution, after all. So when it comes to data – and particularly to using data […]
Your marketing efforts are in a constant state of ebb and flow; campaigns come and go, new ideas spring up and your brand gets updated periodically. Inevitably, this means that […]
Universities around the world are revisiting their programmes in light of the switch to digital. Institutions are pondering, given the successes of teaching online, how courses can be adapted to […]
The digital revolution has shown us that full-time online teaching in higher education is not only possible but offers a range of benefits to both students and institutions. Right now, […]
We’ve spent a lot of time in the Learning Zone exploring ways to measure your brand voice in the higher education space. To date, though, we haven’t spent much time […]
The education sector is in a constant state of slow evolution. Thanks to the changes brought on by the global pandemic the pace of that change is accelerating. And there […]
If 2020 was anything to go by, 2021 is going to be a year of challenges. There’ll be personal challenges for sure, but the higher education sector, in general, is […]
It is our mission to help make sense of the world of higher education branding. Brand, after all, is a complex and abstract thing. If you want to learn how […]
Phew. That was a wild ride. The year 2020 has been a tough one for all of us. With both Brexit and the U.S. elections, it was set to be […]
COVID-19 has turned higher education upside down. Last year, the WEF reported that 90% of students around the world found themselves unable to attend classrooms. Many institutions have shifted to […]
Distance learning is not a new thing. Traditional universities, as well as innovators like the Open University, relied on studies by mail well before the invention of the internet. In […]
Here at the Brand Education, we draw our strategies from two key places: our own experiences of over a decade in the education industry and key research on higher education […]
It can be a little jarring to think of companies as having ‘personalities’. The truth is that so many brands really don’t have any personality at all. The ones that […]
Wahida Ashiq from the Great British Mag explains the increasing similarities between higher education and commercial spaces. Do institutions need to think more like consumer brands? Simply put, yes. Institutions […]
Urgency without direction – that’s every project owners’ worst nightmare. We all hate feeling like our team is running around with their heads on fire yet achieving nothing. But in […]
In this series, we’re taking a closer look at the ways technology is transforming the higher education sector. From Artificial Intelligence to automation and big data, we explore the innovative […]
With Instagram filters, those glamorous destinations and all that attention, social media certainly feels like a good place to market your university. And your instincts are right. Social media is […]
Here at The Brand Education, we have a feeling that 2020 will go down in history as the year that changed higher education. It’s true that the pandemic has forced […]
As the market for digital learning in the higher education space expands, your recruitment pool expands with it. Even if you don’t recruit more students, there’s a good chance the […]
The global pandemic has accelerated change at a rate no-one could have foreseen in 2020. Remote learning is not only an absolute necessity of the current higher ed climate but […]
As university marketers, it’s our job to confront the dreams and apprehensions of prospects. But that’s not always easy. There’s a lot about university life that we might feel nervous […]
In today’s social media world, the marketing function of your higher education institution extends well beyond your in-house marketing team. Now that any one individual can build an audience of […]
The global coronavirus pandemic has ground international travel to a halt. That’s bad news for more than just the airline and hospitality industries. It poses a significant challenge for the […]
As the lines between the human and digital world become blurred, today’s students worry that the skills they learn today won’t be relevant in the future. That anxiety seems to […]
Here at The Brand Education, we love keeping up-to-date with the latest publications in our industry. Across all of our reading this week, we’ve spotted one theme pop up time […]
Last week, we spoke a little about how important it is to find stories that truly grab attention and inspire learners. Ads that focus on course features or career paths […]
The digital revolution in the higher ed space is advancing at a dramatic pace. Consequences include more access and reach for individual universities, a higher degree of global competition and […]
Do anything enough times and you’ll form a habit. That’s fantastic for working out or keeping your house clean. When it comes to marketing, though, habitual posting can bring disaster. […]
The global COVID-19 pandemic has forced all HE institutions to reach new prospects online. But even before the crisis, the trend of using online marketing to drive student recruitment was […]
Proactive Branding Beyond Reputation Management
