Rethinking education from first principles
Here at The Brand Education, we have a feeling that 2020 will go down in history as the year that changed higher education. It’s true that the pandemic has forced […]
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Explore articles, guides and opinion pieces.
Should you use chatbots in your recruitment funnel?
As the market for digital learning in the higher education space expands, your recruitment pool expands with it. Even if you don’t recruit more students, there’s a good chance the […]
How to make remote learning attractive to students
The global pandemic has accelerated change at a rate no-one could have foreseen in 2020. Remote learning is not only an absolute necessity of the current higher ed climate but […]
The massive issue that’s missing from your university marketing
As university marketers, it’s our job to confront the dreams and apprehensions of prospects. But that’s not always easy. There’s a lot about university life that we might feel nervous […]
How to bring social media into the classroom
In today’s social media world, the marketing function of your higher education institution extends well beyond your in-house marketing team. Now that any one individual can build an audience of […]
The three essential tools for HE marketing in the age of climate change
The global coronavirus pandemic has ground international travel to a halt. That’s bad news for more than just the airline and hospitality industries. It poses a significant challenge for the […]
Future-proofing your marketing for a changing world
As the lines between the human and digital world become blurred, today’s students worry that the skills they learn today won’t be relevant in the future. That anxiety seems to […]
How student activism can enhance your university brand
Here at The Brand Education, we love keeping up-to-date with the latest publications in our industry. Across all of our reading this week, we’ve spotted one theme pop up time […]
Five incredible research stories that would make for great campaigns
Last week, we spoke a little about how important it is to find stories that truly grab attention and inspire learners. Ads that focus on course features or career paths […]
Innovative ways to market your university with events online
The digital revolution in the higher ed space is advancing at a dramatic pace. Consequences include more access and reach for individual universities, a higher degree of global competition and […]
How to get out of your Social Media rut (with real-life higher ed examples)
Do anything enough times and you’ll form a habit. That’s fantastic for working out or keeping your house clean. When it comes to marketing, though, habitual posting can bring disaster. […]
An Educator’s Guide to the Marketing Stack
The global COVID-19 pandemic has forced all HE institutions to reach new prospects online. But even before the crisis, the trend of using online marketing to drive student recruitment was […]
Four principles for communicating change and establishing the new ‘normal’ in education
We’ve been reading a lot about how COVID-19 – and not key decision-makers – has been the most powerful force for change in the Education industry this year. Here at […]
The Mega Guide to Education Marketing in a Disruptive World
The word ‘disruptive’ has become more complicated lately. It’s a term that’s long been associated with innovation in our digital commercial landscape. Recently, we’ve been sharply reminded of its original […]
Coronavirus exit strategy: 4 crucial ideas your university marketing team can use
Across Europe, the COVID-19 crisis is beginning to ease. Many countries are starting to lift lockdown measures and there seems to be light at the end of the tunnel. Whilst […]
How to leverage research to raise your academic profile: with examples
It’s uplifting to see that, with all the awfulness that COVID-19 has brought with it, people are finding reasons to celebrate. The amazing work done by NHS staff and frontline […]
Digital events for Education: 5 things you’ll need to keep in mind
Whilst some countries are beginning to see the end of lockdown regulations, others have yet to spot the light at the end of the tunnel. For all of us, though, […]
How the fight against COVID 19 is bringing universities together
In the age of self-isolation, priorities change. For decades, universities have worked in competition with each other for the best partnerships, staff and student enrolment figures. That competition has driven […]
How Universities Are Handling Working from Home
The COVID-19 pandemic has reached all corners of the globe and the higher education sector has been one of the most heavily impacted. Professors and students have been forced to […]
Higher Ed as a virtual business: how to virus-proof your university
Here in the higher education space, we’re used to adapting to new ideas and innovations. However, unexpected events can force us to adapt to new ideas quicker than we would […]
Are your university marketing campaigns truly inclusive?
The international student and faculty ratio of your university accounts for 10% of your QS World University Ranking. That’s a significant chunk. Make no mistake, the diversity of your student […]
How to communicate during a crisis
As governments across the globe take rising measures to stem the spread of COVID-19, higher education institutions are pitching in. Some universities are putting a stop to face-to-face teaching, whilst […]
How hot-button topics can help you win more students in 2020
Looking for inspiration for your next higher education marketing campaign? It’s all around you. Show your students that you’re in touch with the issues they care about. It’s March 2020. […]
How do students choose their University in 2020? Yup. We were pretty shocked, too.
There’s only one constant in the education sector – change. The release of the UK government’s higher education white paper in 2016 has set the sector on a course for […]
Key Soft Skills in University Management
There are two things we know for sure about soft skills in the workplace. One: Everyone thinks they’re hugely important. Two: We feel they are lacking at all levels – […]
How to attract more international students from: India
Indian Ministry of External Affairs stats show that 753,000 Indian students were studying abroad, as of July 2018. This makes India the world’s second-highest exporters of international students after China. As […]
Are UK universities still an attractive brand for international students and researchers?
Higher education is one of the UK’s greatest exports. Our island nation has long held second place in terms of international student numbers, after the US. Statespersons, artists, and leaders […]
5 tips to avoid drowning in university marketing data
“Without big data, you are blind and deaf and in the middle of a freeway.” Organisational theorist and Crossing the Chasmauthor Geoffrey Moore’s words are among the internet’s favourite pithy […]
How to Allocate University Marketing Budget
In the wake of raised tuition fees, removed enrolment caps, and pulled funding, the UK HE landscape is more competitive than ever. Marketing has become something of an arms race […]
Overcoming Change Resistance in University Branding
One of the great challenges facing a university pursuing a bold new branding strategy is change aversity. This can impede the successful execution of even best-laid plans. From vice presidents […]
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Proactive Branding Beyond Reputation Management