Wahida Ashiq from the Great British Mag explains the increasing similarities between higher education and commercial spaces. Do institutions need to think more like consumer brands? Simply put, yes. Institutions […]
Urgency without direction – that’s every project owners’ worst nightmare. We all hate feeling like our team is running around with their heads on fire yet achieving nothing. But in […]
In this series, we’re taking a closer look at the ways technology is transforming the higher education sector. From Artificial Intelligence to automation and big data, we explore the innovative […]
With Instagram filters, those glamorous destinations and all that attention, social media certainly feels like a good place to market your university. And your instincts are right. Social media is […]
Here at The Brand Education, we have a feeling that 2020 will go down in history as the year that changed higher education. It’s true that the pandemic has forced […]
As the market for digital learning in the higher education space expands, your recruitment pool expands with it. Even if you don’t recruit more students, there’s a good chance the […]
The global pandemic has accelerated change at a rate no-one could have foreseen in 2020. Remote learning is not only an absolute necessity of the current higher ed climate but […]
As university marketers, it’s our job to confront the dreams and apprehensions of prospects. But that’s not always easy. There’s a lot about university life that we might feel nervous […]
In today’s social media world, the marketing function of your higher education institution extends well beyond your in-house marketing team. Now that any one individual can build an audience of […]
The global coronavirus pandemic has ground international travel to a halt. That’s bad news for more than just the airline and hospitality industries. It poses a significant challenge for the […]
As the lines between the human and digital world become blurred, today’s students worry that the skills they learn today won’t be relevant in the future. That anxiety seems to […]
Here at The Brand Education, we love keeping up-to-date with the latest publications in our industry. Across all of our reading this week, we’ve spotted one theme pop up time […]
Last week, we spoke a little about how important it is to find stories that truly grab attention and inspire learners. Ads that focus on course features or career paths […]
The digital revolution in the higher ed space is advancing at a dramatic pace. Consequences include more access and reach for individual universities, a higher degree of global competition and […]
Do anything enough times and you’ll form a habit. That’s fantastic for working out or keeping your house clean. When it comes to marketing, though, habitual posting can bring disaster. […]
The global COVID-19 pandemic has forced all HE institutions to reach new prospects online. But even before the crisis, the trend of using online marketing to drive student recruitment was […]
We’ve been reading a lot about how COVID-19 – and not key decision-makers – has been the most powerful force for change in the Education industry this year. Here at […]
The word ‘disruptive’ has become more complicated lately. It’s a term that’s long been associated with innovation in our digital commercial landscape. Recently, we’ve been sharply reminded of its original […]
Across Europe, the COVID-19 crisis is beginning to ease. Many countries are starting to lift lockdown measures and there seems to be light at the end of the tunnel. Whilst […]
It’s uplifting to see that, with all the awfulness that COVID-19 has brought with it, people are finding reasons to celebrate. The amazing work done by NHS staff and frontline […]
Whilst some countries are beginning to see the end of lockdown regulations, others have yet to spot the light at the end of the tunnel. For all of us, though, […]
In the age of self-isolation, priorities change. For decades, universities have worked in competition with each other for the best partnerships, staff and student enrolment figures. That competition has driven […]
The COVID-19 pandemic has reached all corners of the globe and the higher education sector has been one of the most heavily impacted. Professors and students have been forced to […]
Here in the higher education space, we’re used to adapting to new ideas and innovations. However, unexpected events can force us to adapt to new ideas quicker than we would […]
The international student and faculty ratio of your university accounts for 10% of your QS World University Ranking. That’s a significant chunk. Make no mistake, the diversity of your student […]
As governments across the globe take rising measures to stem the spread of COVID-19, higher education institutions are pitching in. Some universities are putting a stop to face-to-face teaching, whilst […]
Looking for inspiration for your next higher education marketing campaign? It’s all around you. Show your students that you’re in touch with the issues they care about. It’s March 2020. […]
There’s only one constant in the education sector – change. The release of the UK government’s higher education white paper in 2016 has set the sector on a course for […]
There are two things we know for sure about soft skills in the workplace. One: Everyone thinks they’re hugely important. Two: We feel they are lacking at all levels – […]
Indian Ministry of External Affairs stats show that 753,000 Indian students were studying abroad, as of July 2018. This makes India the world’s second-highest exporters of international students after China. As […]
Proactive Branding Beyond Reputation Management
