The global coronavirus pandemic has ground international travel to a halt. That’s bad news for more than just the airline and hospitality industries. It poses a significant challenge for the […]
As the lines between the human and digital world become blurred, today’s students worry that the skills they learn today won’t be relevant in the future. That anxiety seems to […]
Here at The Brand Education, we love keeping up-to-date with the latest publications in our industry. Across all of our reading this week, we’ve spotted one theme pop up time […]
Last week, we spoke a little about how important it is to find stories that truly grab attention and inspire learners. Ads that focus on course features or career paths […]
The digital revolution in the higher ed space is advancing at a dramatic pace. Consequences include more access and reach for individual universities, a higher degree of global competition and […]
Do anything enough times and you’ll form a habit. That’s fantastic for working out or keeping your house clean. When it comes to marketing, though, habitual posting can bring disaster. […]
The global COVID-19 pandemic has forced all HE institutions to reach new prospects online. But even before the crisis, the trend of using online marketing to drive student recruitment was […]
We’ve been reading a lot about how COVID-19 – and not key decision-makers – has been the most powerful force for change in the Education industry this year. Here at […]
The word ‘disruptive’ has become more complicated lately. It’s a term that’s long been associated with innovation in our digital commercial landscape. Recently, we’ve been sharply reminded of its original […]
Across Europe, the COVID-19 crisis is beginning to ease. Many countries are starting to lift lockdown measures and there seems to be light at the end of the tunnel. Whilst […]
It’s uplifting to see that, with all the awfulness that COVID-19 has brought with it, people are finding reasons to celebrate. The amazing work done by NHS staff and frontline […]
Whilst some countries are beginning to see the end of lockdown regulations, others have yet to spot the light at the end of the tunnel. For all of us, though, […]
In the age of self-isolation, priorities change. For decades, universities have worked in competition with each other for the best partnerships, staff and student enrolment figures. That competition has driven […]
The COVID-19 pandemic has reached all corners of the globe and the higher education sector has been one of the most heavily impacted. Professors and students have been forced to […]
Here in the higher education space, we’re used to adapting to new ideas and innovations. However, unexpected events can force us to adapt to new ideas quicker than we would […]
The international student and faculty ratio of your university accounts for 10% of your QS World University Ranking. That’s a significant chunk. Make no mistake, the diversity of your student […]
As governments across the globe take rising measures to stem the spread of COVID-19, higher education institutions are pitching in. Some universities are putting a stop to face-to-face teaching, whilst […]
Looking for inspiration for your next higher education marketing campaign? It’s all around you. Show your students that you’re in touch with the issues they care about. It’s March 2020. […]
There’s only one constant in the education sector – change. The release of the UK government’s higher education white paper in 2016 has set the sector on a course for […]
There are two things we know for sure about soft skills in the workplace. One: Everyone thinks they’re hugely important. Two: We feel they are lacking at all levels – […]
Indian Ministry of External Affairs stats show that 753,000 Indian students were studying abroad, as of July 2018. This makes India the world’s second-highest exporters of international students after China. As […]
Higher education is one of the UK’s greatest exports. Our island nation has long held second place in terms of international student numbers, after the US. Statespersons, artists, and leaders […]
“Without big data, you are blind and deaf and in the middle of a freeway.” Organisational theorist and Crossing the Chasmauthor Geoffrey Moore’s words are among the internet’s favourite pithy […]
In the wake of raised tuition fees, removed enrolment caps, and pulled funding, the UK HE landscape is more competitive than ever. Marketing has become something of an arms race […]
One of the great challenges facing a university pursuing a bold new branding strategy is change aversity. This can impede the successful execution of even best-laid plans. From vice presidents […]
University marketers, have you made your New Year’s resolutions yet? Alongside all the promises to keep fit and be better with money, perhaps you might add “be more data-driven”. There […]
A wave of digitisation has swept over the university sector in the last couple of decades. The changes look set to continue apace into the future. Here’s what we think […]
A brand is more than the specific products or services it offers. It is an expression of certain values; a set of cultural signifiers in a two-way relationship with its […]
Vision and mission statements are declarations that tell us about an organisation’s purpose. They describe a better future the organisation is working towards, and how it will work to bring […]
The academic reputation survey period is approaching. For universities with an eye on their 2020 rankings performance, the next few months will be critical. With the right strategy in place […]
Proactive Branding Beyond Reputation Management
