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In today’s social media world, the marketing function of your higher education institution extends well beyond your in-house marketing team. Now that any one individual can build an audience of […]
The global coronavirus pandemic has ground international travel to a halt. That’s bad news for more than just the airline and hospitality industries. It poses a significant challenge for the […]
The digital revolution in the higher ed space is advancing at a dramatic pace. Consequences include more access and reach for individual universities, a higher degree of global competition and […]
The global COVID-19 pandemic has forced all HE institutions to reach new prospects online. But even before the crisis, the trend of using online marketing to drive student recruitment was […]
The word ‘disruptive’ has become more complicated lately. It’s a term that’s long been associated with innovation in our digital commercial landscape. Recently, we’ve been sharply reminded of its original […]
In the age of self-isolation, priorities change. For decades, universities have worked in competition with each other for the best partnerships, staff and student enrolment figures. That competition has driven […]
The international student and faculty ratio of your university accounts for 10% of your QS World University Ranking. That’s a significant chunk. Make no mistake, the diversity of your student […]
As governments across the globe take rising measures to stem the spread of COVID-19, higher education institutions are pitching in. Some universities are putting a stop to face-to-face teaching, whilst […]
Indian Ministry of External Affairs stats show that 753,000 Indian students were studying abroad, as of July 2018. This makes India the world’s second-highest exporters of international students after China. As […]
Higher education is one of the UK’s greatest exports. Our island nation has long held second place in terms of international student numbers, after the US. Statespersons, artists, and leaders […]
“Without big data, you are blind and deaf and in the middle of a freeway.” Organisational theorist and Crossing the Chasmauthor Geoffrey Moore’s words are among the internet’s favourite pithy […]
One of the great challenges facing a university pursuing a bold new branding strategy is change aversity. This can impede the successful execution of even best-laid plans. From vice presidents […]
Proactive Branding Beyond Reputation Management