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COVID-19 has turned higher education upside down. Last year, the WEF reported that 90% of students around the world found themselves unable to attend classrooms. Many institutions have shifted to […]
Wahida Ashiq from the Great British Mag explains the increasing similarities between higher education and commercial spaces. Do institutions need to think more like consumer brands? Simply put, yes. Institutions […]
In this series, we’re taking a closer look at the ways technology is transforming the higher education sector. From Artificial Intelligence to automation and big data, we explore the innovative […]
With Instagram filters, those glamorous destinations and all that attention, social media certainly feels like a good place to market your university. And your instincts are right. Social media is […]
In today’s social media world, the marketing function of your higher education institution extends well beyond your in-house marketing team. Now that any one individual can build an audience of […]
The global coronavirus pandemic has ground international travel to a halt. That’s bad news for more than just the airline and hospitality industries. It poses a significant challenge for the […]
The digital revolution in the higher ed space is advancing at a dramatic pace. Consequences include more access and reach for individual universities, a higher degree of global competition and […]
The global COVID-19 pandemic has forced all HE institutions to reach new prospects online. But even before the crisis, the trend of using online marketing to drive student recruitment was […]
The word ‘disruptive’ has become more complicated lately. It’s a term that’s long been associated with innovation in our digital commercial landscape. Recently, we’ve been sharply reminded of its original […]
In the age of self-isolation, priorities change. For decades, universities have worked in competition with each other for the best partnerships, staff and student enrolment figures. That competition has driven […]
The international student and faculty ratio of your university accounts for 10% of your QS World University Ranking. That’s a significant chunk. Make no mistake, the diversity of your student […]
Proactive Branding Beyond Reputation Management