Sure, distance learning has been around for decades. But for the first time, we’ve discovered that it’s possible at scale. This is a much bigger revelation than perhaps many people give it credit for. There’s a good chance that the campus-learning experience will become an optional, rather than a customary, practice in the space – that’s a huge cultural shift. And it’s one that changes the dynamics of the global higher education marketplace.
Institutions may find themselves competing internationally for domestic attention. Effectively, we’ve taken proximity out of the university marketing equation. That means universities will need to rely on other markers, such as brand, to differentiate themselves on an international scale.