We’re on a mission…
to enrich, empower and educate universities through effective branding and marketing.
In 2018, The Brand Education was born
We’re on a mission to enrich, empower, and educate universities through effective branding and marketing. Before launching The Brand Education, Zeenat Fayaz gained years of experience in advertising and worked as a brand manager for two of the leading international ranking companies. During her time at QS and Times Higher Education, she saw three common stumbling blocks:
Three common stumbling blocks that have been seen:
Disconnect between staff
In the world of higher education, many faculty members and stakeholders don’t feel connected to the established branding. Buy-in at all levels is essential for strong adoption and long-term success. For a lot of institutions, the concept of a university brand is well-known, but not well-liked.
Lack of Distinctiveness
Institutional branding is overrun with the same lacklustre terms: promise, potential, achievement, excellence, opportunity…. Every student who walks on campus and attends classes knows your unique academic value and campus culture first-hand – how do you share that with prospective applicants?
Confusing rankings with brand
On the surface, university rankings bring clarity to a complex industry, but they’re not always accurate. Did you know that up to 50% of the overall score is measured by subjective surveys? Reactive advertising linked to performance rankings will chip away at your authentic, long-term brand identity.
At The Brand Education
We believe that you are so much more than just a number. We are passionate about building a comprehensive brand identity infused with the culture, stories, and values of a meaningful institution. Our holistic process not only translates the focus and vision outside your doors to prospective students, but also boosts buy-in and loyalty for students, faculty, and alumni.
Are you ready to take control of your university reputation and vision?
